Social Media Calendar
We can put together social media calendars for you. It will provide a clear plan to follow, either daily or weekly, and give targeted and hand-picked themes throughout the period. We can provide a balance of sales, appreciation, news and updates, and calls to action.
What do you want to post?
Monday: Weekly Update on Classes and Activities
Type of Post: Informative Update
Details: Share the weekly schedule of classes, activities, and events happening at the centre.
Example:
"Happy Monday, Ottawa! 🌟 Here’s what’s happening at [Community Centre] this week:
🧘 Yoga Classes: Mon/Wed @ 6 PM
🎨 Art for Kids: Tues @ 4 PM
🏀 Drop-In Basketball: Fri @ 7 PM
Don’t miss out—come join the fun! Check our website for the full schedule: [Link] #CommunityMatters #OttawaEvents"
Media: Branded graphic with icons for each activity and the schedule clearly displayed OR a short video of staff walking through the centre, highlighting where the activities take place.
Platforms: Instagram (Feed & Stories), Facebook, X.
Time to Post: 9:00 AM
Personal Notes: (Add details about any special events this week or links to registration pages.)
Tuesday: Photos/Videos from Recent Events
Type of Post: Event Highlights
Details: Share a recap of a recent event or class with photos or videos of participants having fun.
Example:
"What an amazing turnout for Saturday’s Family Fun Day! 🎉 From face painting to board games, it was a day filled with smiles and laughter. 🖼️ Swipe to see the highlights, and tag yourself if you were there!
Stay tuned—more events are coming soon! #OttawaCommunity #FamilyFun"
Media: Carousel of 4–5 photos or a short 15-second video montage of the event.
Platforms: Instagram (Feed & Stories), Facebook, TikTok (short video).
Time to Post: 12:00 PM
Personal Notes: (Add specific event details and thank individual volunteers or participants if applicable
Wednesday: Fall Programming Sign-Up
Type of Post: Registration Reminder
Details: Announce sign-ups for the new fall programming with an emphasis on the variety of offerings.
Example:
"🍁 Fall is just around the corner, and so are our exciting new programs! Whether you're looking for fitness classes, kids' activities, or hobby groups, we’ve got something for everyone.
🖱️ Sign up now to secure your spot: [Link]
Don't wait—spaces fill up fast! #FallPrograms #OttawaCommunity"
Media: A branded graphic featuring fall-themed imagery (leaves, warm colors) with a call-to-action (“Register Today!”).
Platforms: Instagram (Feed & Stories), Facebook, X.
Time to Post: 10:00 AM
Personal Notes: (Highlight specific programs that are new or particularly popular.)
Thursday: Special Thanks to the Cleaning Staff
Type of Post: Appreciation Post
Details: Shine a spotlight on the cleaning staff who keep the centre safe and welcoming.
Example:
"We couldn’t do it without them! A HUGE thank you to our amazing cleaning staff for keeping [Community Centre Name] spotless and safe for everyone. 🧹👏 Your hard work doesn’t go unnoticed!
Drop a ❤️ in the comments to show your appreciation! #ThankYouThursday #CommunityHeroes"
Media: Group photo of the cleaning staff, or a candid shot of them in action (with permission).
Platforms: Instagram (Feed & Stories), Facebook.
Time to Post: 3:00 PM
Personal Notes: (If possible, include names or a short quote from a staff member about their role.)
Saturday: Fun Fact or Trivia Post
Type of Post: Engagement Post
Details: Share a fun fact about the community centre or a trivia question to engage followers.
Example:
"Did you know? 🤔 [Community Centre Name] has been serving the Ottawa area for over 25 years, offering thousands of classes and events for all ages!
What’s your favorite memory at the centre? Share in the comments! #SaturdayTrivia #OttawaHistory"
Media: A branded graphic with the fun fact or a short video of a staff member sharing the trivia.
Platforms: Instagram (Feed & Stories), Facebook, X.
Time to Post: 10:00 AM
Personal Notes: (Consider adding a fun historical photo or anecdote if available.)
Sunday: Community Engagement Post (What’s Coming Next?)
Type of Post: Teaser or Weekly Reflection
Details: Reflect on the past week’s activities and tease what’s coming next.
Example:
"It’s been a busy week at [Community Centre Name]! From art classes to volunteer cleanups, we couldn’t be prouder of our community. 💛
Next week, we’re kicking off [UPCOMING EVENT]—don’t miss it! Stay tuned for details. #SundayReflections #OttawaCommunity"
Media: Slideshow of this week’s highlights OR a teaser image for the upcoming event.
Platforms: Instagram (Feed), Facebook, X.
Time to Post: 6:00 PM
Personal Notes: (Add specific teasers or links to upcoming events.)Additional Notes for the Calendar
Platform-Specific Adjustments:
Instagram: Focus on visuals (photos, Stories, and Reels).
TikTok: Use short, fun video clips for event highlights and behind-the-scenes content.
X: Share concise updates and links to events or sign-ups.
Facebook: Great for sharing detailed updates, links, and community-focused posts.
Hashtags: Prepare a list of local and niche hashtags to improve reach (e.g., #OttawaCommunity #CommunityCentre #OttawaEvents).
Engagement: Respond to comments and messages promptly to foster a strong connection with followers.